“The single biggest problem in communication is the illusion that it is has taken place,” said the famous playwright George Bernard Shaw. Although many U.S. retailers believe they are communicating their message to the American people, there is one community they all too often miss — the country’s Hispanic community — and that’s too bad. One good…
“The single biggest problem in communication is the illusion that it is has taken place,” said the famous playwright George Bernard Shaw. Although many U.S. retailers believe they are communicating their message to the American people, there is one community they all too often miss — the country’s Hispanic community — and that’s too bad. One good…
If you have a design team in one country, a factory in another and sales teams on different continents, an integrated translation solution is vital to global success. Translation technology has made exciting advances this year with consumer apps like World Lens and Microsoft’s new Skype Language Translator. You can now point your phone at a sign for an…
“Language barrier” may be a phrase lost in translation to the next generation. By 2025, when someone speaks to you in a foreign language, an earpiece will be able instantly to translate their words into your native language, Hillary Clinton’s former innovation advisor Alec Ross has written in The Wall Street Journal. Monotonous computer voices will be consigned to the…
