Above all, digital video has turned into the best online apparatus for showcasing. With a tremendous potential group of onlookers of more than 4 billion web clients around the world. Moreover, around 100 million individuals as of now watch online recordings, and online video traffic will involve 79% of all worldwide buyer web traffic by 2018. Besides, 48% of customers will leave a webpage and look for data somewhere else when the visual substance isn’t accessible, and sites that utilization video gets 41% more traffic from pursuit than sites that don’t.
To sum up, here are the ten best practices for localization to help your video content reach a global audience:
1.Create content with international appeal that can capture a global audience
2.Refrain from including references to information that may change from market to market or over time
3.Keep the rate of speech slow enough to accommodate a viewer reading subtitles
4.Obtain, preserve, and re-use audio narration scripts
5.Limit text and important visuals appearing in the bottom third of the frame
6. Consider using off-screen voiceover and/or limiting the use of on-screen speakers
7. Take into account cultural sensitivities
8.Know in which mediums your video will be used
9.When posting to video platforms such as YouTube and Vimeo, always provide metadata (title, description, tags) for translation
10.Identify and train subject matter experts who will be involved in the approval process
