- Growing Your Customer Base
According to the United States Census Bureau, one in five US residents speaks a language other than English at home, and this number is growing. So, if you don’t have multilingual customer service available, you are effectively telling these customers that you aren’t interested in their business.
In other words, by offering support in your customers’ preferred languages, you differentiate your company from the competition. You tell your customers you care about their business. And studies show that customers who feel appreciated tend to have much better loyalty.
- Assessing Your Bilingual Call Agents
Besides, if you currently use in-house bilingual support, it’s very hard to assess their language skills. While their conversational language skills may be adequate, it’s critical that they have high-level skills when handling sensitive information, such as financial, insurance, or healthcare questions.
Moreover, Asian Trust Translation provides language proficiency testing for bilingual employees and job candidates. Whether it’s for a few select positions or an entire department, TransPerfect can ensure that your agents possess the language skills you need.
- Expand Your Multilingual Support Capabilities
In nearly all cases, even the best attempts at offering in-language support run into problems. Call volumes don’t justify all the languages your customers need, language requests come in at odd hours, bilingual agent pay is more costly, etc.
In addition,by partnering with a language services provider for over-the-phone interpretation, you can expand your language support to nearly 200 languages. Now any of your agents can handle multilingual calls at any time. And when you work with TransPerfect, an interpreter can be connected to any call within seconds.
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