Effective Globalization practices yield business expansion activities to include potential customers of more than one country.
Wouldn’t it be awesome if all the 7.7 Billion people in the world would be your customers?
Wondering which languages to target? Here are 4 reasons why Spanish is one of them:
1.Spanish Spans the Globe
As the official language of 21 countries, Spanish is the second most spoken language in the world, after Chinese. As of 2018, more than 41 million people in the United States speak Spanish as a first language and 12 million others are bilingual speakers in the country. The language is spoken by a total of 400 million + people worldwide.
2. The Internet is Booming with Spanish
Besides, social media platforms serve as a great way to connect with and influence potential customers. Big brands like Coca Cola and Ford have country-specific accounts where their primary language of communication is the national language of the country.
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